Representasi Budaya Patriarki dalam Serial Drama “Gadis Kretekâ€

Abstract

Patriarchal culture is very prevalent in indonesia, one of which is in the patrilineal Javanese culture. This culture seems to portray women as objects and do not have the dominance of men. drama series have become one of the effective mass communications that have long been a forum for voicing social issues, one of which is about the patriarchal culture that occurs in society. A drama series that recently aired on Netflix, namely Gadis Kretek, is one of the works that raises this issue. Set in a region in Java in the 60s, at that time issues regarding patriarchal culture were very close considering the role of Javanese women who had to "submit" to the head of the family. Using the Roland Barthes Semiotics method, researchers wanted to find representations of patriarchal culture from several scenes in the Gadis Kretek series. It was found that several scenes showed patriarchal practices in a household that made Dasiyah, the main character, feel very difficult in developing her aspirations because women were considered marginalized and subordinated to men.